Upland user-driven Web3 Communautéiten bléien

Upland shows Web3 communities can be more than Discord chats, revealing thriving, user-driven communities within the metaverse. 

Online communities that develop organically are the holy-grail of Web3 projects. Not only are they an indication of the strength of a virtual platform, but represent a cornerstone in the formation of social and economic immersion. While the web3 metaverse industry still relies heavily on token-incentives for user interaction, Upland is emerging as a unique platform where players form communities in a specific (virtual) geographic location.

Dësen Trend gouf theoretesch vun de modernen politesche Philosophe vu Krypto diskutéiert. A sengem 2022 banebriechende Buch D'Netzwierk Staat, Balaji Srinivasan beschreift déi initial Etappe vun Startup Gesellschaften als "online Communautéiten mat Striewe vun eppes méi grouss", an Network Gewerkschaften als "Gruppen kapabel vun kollektiv Aktioun mat engem Zweck, koordinéieren hir Memberen fir hire géigesäitege Virdeel". Et schéngt, datt e puer vun den 'Noden' am Upland Metaverse dës Viraussetzung scho kënnen erfëllen. 

Upland ass eng oppe Web3 Metaverse Plattform op d'real Welt kartéiert. D'Missioun vun der Firma ass "déi dynameschst Hiersteller-Communautéiten duerch eng staark Entrepreneurwirtschaft ze bauen déi Spiller, Creatoren, Entwéckler a Marken erlaabt Wueren an Erfarungen ze fabrizéieren, Verméigen ze monetiséieren, an Utility a Spaass fir aner Spiller ze bidden." Sëtz am Silicon Valley mat Hubs zu Las Vegas, Ukraine a Brasilien, Upland gouf ënnert de Fast Company "Next Big Things in Tech" am Joer 2021 an ee vun "22 San Francisco Startups To Watch in 2022" vum Built In SF benannt. Wéi Monopol an d'Liewen kënnt, mécht Upland dat vertraut a relatabelt virtuell.

Den Upland Gemeinschaftsverzeechnes weist wéi dës Initiativen manifestéieren. Et kann ee gesinn datt UCN Broadcasters - Spiller déi Inhalt erstellen - Gemeinschaften initiéiert hunn, mam Holliswood Node zu Queens, NY ass ee sou Beispill. Raddishhead, de populäre YouTube Kanal bedreift Upland Analyse, huet mat Channel Follower geschafft fir de Quartier zu Queens ze bauen an hir eegen ze maachen. Elo ongeféier 30% gebaut, als Gemeinschaft, si hunn hir Spark (Bauressourcen) an UPX gezunn fir den Node z'entwéckelen an d'Bauparticipatioun ze stimuléieren.  

Spannen, Spiller aus spezifesch Nationalitéiten hunn "Expat" Communautéiten am Upland metaverse geschaf. Egal ob et de kanadesche Uplanders Group Node am Maple Park, Kansas City, Japan Town zu Bucktown Chicago ass, oder den Israel "Kibbutz" zu Granada Hills, LA. Upland Spiller konnektéieren begeeschtert mat hire richtege Liewenskollegen an der virtueller Welt. Huelt Fresh Meadows, Queens als Beispill. Gefouert vum brasilianesche Influencer Lucas Mucida (Upland Player vum Joer), Bruno Clash, P2ECrew, Heitor Miguel a Rai Cripto, an zesumme mat brasilianesche Markepartner Flex Interativa a BeFly, iwwer 50 Spiller hu sech ugeschloss fir Immobilien ze kafen an deem wat elo bekannt ass " Kleng Brasilien". Mat iwwer 300 Eegeschafte geprägt an enger "Minting Party", hunn d'Spiller d'Strategie, den Timing ausgeschafft a probéiert e richtegt Gefill vu Gemeinschaft an de Prozess ze bréngen. An hiren Discord Kanal Diskussiounen mécht den Node schonn zukünfteg Pläng fir brasilianesch Fändelen als Outdoordekor a baut eng Fabrikatiounsanlag an e Showroom. Si schaffen mat hire Markepartner fir e Little Brazil Music Festival an der Noperschaft ze organiséieren, ähnlech wéi de brasilianesche Dag deen am richtege Liewen zu New York geschitt.

E puer Gemeinschafte bilden sech ronderëm spezifesch Interessen, anstatt Geografien. D'Upland Racing League (URL) ass eng Gemeinschaft ronderëm Autoen a Rennen am Upland gebaut. D'Grënner DAK & MASSCHEF organiséiert Saisons vun Racing ganze Upland mat Race Kommissären - Spiller déi zesummen Teams sinn; Planer - Spiller déi verschidde Rennstrecken designen; an Chauffeuren déi Course. Déi 700 Discord Memberen, d'Gemeinschaft baut Bunnen, fabrizéiert Outdoordekor fir d'Strecken, a kollektiv decidéiert iwwer Reegelen. Entwéckelt dëst weider als Layer2 Overlay vun Upland, d'URL baut en Drëtt Partei Rennen an Unity als Fäegkeet-baséiert Course. 

@UplandMe @FCPorto imagine having Circuito da Boavista in Upland… We would love to bring the original race track #Upland! Let’s make this dream come true 🙂

Come and see our node Aldoar Vintage, in Aldoar! pic.twitter.com/rGlJvnW1RL

— Upland Portugal (Official) (@PortugalUpland) Oktober 5, 2022

Other nodes are organically joining forces with this initiative. Boystown node in Chicago for example, is louding the development of their neighborhood’s Circuit Race Track “sanctioned by URL”. This is a good example of Balaji Srinivasan’s description of Web3 community vs Web2 communities. Balaji’s notion being that in web3 “we are all in this together” while web2 games are a one-way player interaction with project operators. Facilitating the Web3 approach, Upland’s roadmap is indicative of a strategy of building tools for players to develop prosperous communities and economies on their own, like the URL. 

Many of the Upland nodes also develop independent initiatives and Governance. An example of one such community is Portage Park. Winners of the 2021 Halloween decoration challenge, the node takes pride in their community activities. Russellenvy, the newly elected first mayor of the Portage Park node in Upland’s Chicago described some of the community plans they are pursuing: “We are attracting more Metaventures to Portage Park; Block explorer shops, NFLPA legit shops, outdoor decor and more. We also look forward to dev shops and expanding into layer two applications”. Describing the Governance mechanism the community has created, the Mayor said they have “Formed a Council that is made up of three elected individuals (DongDingBat, CrownHandler, Outsomniac), four moderators (CityRunner, COOP, MRFR, Hanzilla206) and the Mayor. Any member of the Portage Park community can suggest an idea for a contest/giveaway. The council then gathers and discusses which ideas they would like to pursue further.” The Council, he mentioned, communicates directly with the individuals about the proposal and picks which to present to the community. Initiatives aim to better the community, build more structures or help bring in new players. A great example of this process is the Portage Park Building Guidelines. The community decided to limit the structure color scheme to while and red, but to make everyone happy, guidelines were amended to allow a different accent or details color. While property prices naturally rose with the popularity of the node, OG players sell to new ones below market value to maintain accessibility and incentivize community growth.  “It’s truly a great community.” Russellenvy said with pride.

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