Binance wäert de kommenden Tour vum Weeknd sponsoren

The world’s largest cryptocurrency exchange – Binance – joined forces with the popular Canadian singer Abel Makkonen Tesfaye (better known as The Weeknd). The platform will be the official sponsor of the artist’s upcoming tour in July.

The Details Behind the Deal

An engem rezenten Ausso, the exchange said it is “excited” to become the official financial backer of the Weeknd’s “After Hours Till Down” tour. The event will start on July 8 and be held across several cities in Canada and the USA. Its end date is set for September 3 at the SoFi Stadium in Inglewood, California.

Binance will also partner with HXOUSE (a globally focused think-center) to release a non-fungible token collection for The Weeknd’s tour. The digital collectibles will grant fans further experiences during the concerts.

Not long ago, the singer launched the XO Humanitarian Fund, which is an initiative helping millions of people on the brink of famine. To mark the collaboration with him, Binance vowed to donate $2 million to the fund. Both parties will also create a specially designed NFT collection and will contribute 5% of the sales to the organization.

The 32-year-old artist is among the most popular singers. He has won numerous prizes throughout his career, including four Grammy Awards, six American Music Awards, and nominations for an Academy Award. His “After Hours Till Down” will be his seventh concert tour.

Binance Sponsored the Grammy Awards

Earlier this year, the exchange Gouf the official crypto partner of the Recording Academy, the company which organizes the Grammy Awards (the music industry’s highest honor).

Additionally, the endeavor enabled Binance to “bring Web3 technology solutions” to the event. Yi He – Co-Founder of the platform – commented:

"Ugefaange mat de Grammys, si mir begeeschtert mat der Recording Academy zesummen ze schaffen fir frësch nei Erfarunge mat Blockchain ze bréngen an all déi super Saachen, déi Web3 Technologie fir Ënnerhalung bréngt."

The 64th Grammy Awards were held in April in Las Vegas and amassed millions of spectators in front of the TVs. Some of the winners included Kanye West, Foo Fighters, Doja Cat, and more.

The featured image is courtesy of Variety