Coffee giant Starbucks is teaming up with Polygon (MATIC) to give its loyalty program customers a chance to buy and earn collectible non-fungible token (NFT) stamps.
Starbucks Coffee Company is turning to Polygon to lancéiere the collectible digital stamps as part of its Web3 program called Starbucks Odyssey.
The program will launch later this year, but a Wartelëscht for customers went live Sept. 12.
Brady Brewer, Starbucks’ executive vice president and chief marketing officer, says,
“For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other. Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks.”
Sandeep Nailwal, Matgrënner vu Polygon, seet,
“As a leading infrastructure provider enabling people and technology to collaborate and exchange value globally and freely, Polygon provides the ideal launchpad for Starbucks’ entry into Web3.”
By playing games or completing other coffee-related activities, program members will earn NFT stamps which have their own assigned point value, and can also be available for purchase.
The partnership comes as Polygon is confirméiert increasing its workforce by 40% with the hiring of about 200 managers, engineers and Web3 developers.
Zu der Zäit vum Schreiwen handelt MATIC op $ 0.91.
Earlier this week, Binance, the largest crypto exchange in the world by volume, gesot that NFTs were transforming how big brands go about rewards programs and connecting communities.
Verpasst kee Beat - abonnéieren fir Krypto E-Mail Alarmer direkt an Är Inbox geliwwert ze kréien
kontrolléieren Präis Action
Follegt eis op Twitter, Facebook an Hëllefe profitéieren
Surfen Den Daily Hodl Mix
Disclaimer: Meenungen ausgedréckt am The Daily Hodl sinn net Investitiounsberodung. D'Investisseure sollten hir Due Diligence maachen ier se héich riskéiert Investitiounen an Bitcoin, cryptocurrency oder digital Verméige maachen. Gitt u Berodung datt Är Transferen an Trades op Ären eegene Risiko sinn, an all Verloscht déi Dir leet, ass Är Verantwortung. Den Daily Hodl empfeelt net de Kaf oder de Verkaf vu Krypto-Währungen oder digital Verméigen, an och ass den Daily Hodl keen Investitiounsberoder. W.e.g. notéiert datt den Daily Hodl am Partnermarketing matmaacht.
Ausgezeechent Bild: Shutterstock / Emon373
Source: https://dailyhodl.com/2022/09/12/starbucks-chooses-polygon-matic-to-launch-new-nft-community-and-rewards-program/